Newbie translators: five traps to watch out for

Newbie translators are often confused at the outset of their translation journey and don’t have enough knowledge on how to get established. It is usually because their academic background was focalised on linguistic practice and translation training rather than honest business guidance and advice. This is why starting their own…

Transcreation: your way to cross-cultural marketing

Transcreation is increasingly becoming an integral part of marketing campaigns. It is part and parcel of the process of transcending language and culture barriers when it comes to marketing and advertising geared messages (such as a slogan). Advertisers who aim to communicate the purpose of a brand in a foreign…

Chinese language translation services: empower your business

English has always been crowned as the international language of business, but its days as the world’s favorite language may be numbered. Unlucky for English, China is transcending globally and its economy is projected to overtake the United States’ in 2028. With the rise of China as an economic superpower,…

9 qualities translation companies seek in a freelance translator

The availability of freelance services using the Internet as a means of communication, data transfer has meant the explosion of personal services offered from every corner of the world. Translation has not been immune to this. Having been a freelance offering Spanish translation services in the 90’s,…

Need a human translator English into Russian?

“Can you provide professional Russian translations? I need to translate legal documents from English into Russian” or “We have a website for which we need a quality Russian translation” are some of the daily inquiries we receive from clients. Quotes to translate from Russian into English and also from English into Russian are…

How to reduce risks in language translation services

Right or wrong, translation has taken a path to commoditization over the last decade or two. Business literature often describes commoditization as “the process by which goods that have economic value and are distinguishable in terms of attributes end up becoming simple commodities in the eyes of the market”. We could…