Transcreation is increasingly becoming an integral part of marketing campaigns. It is part and parcel of the process of transcending language and culture barriers when it comes to marketing and advertising geared messages (such as a slogan). Advertisers who aim to communicate the purpose of a brand in a foreign…
In translation studies, the term “inverse translation” is used when referring to the act of translating from one’s mother tongue into another working language. The opposite of this activity is labeled as “direct translation”, where the translator operates from one of his or her working languages into his or her…
Direct clients seem to be the holy grail for many freelance translators. Higher rates, direct communication and all in all a less demanding approach are some of the virtues freelance translators attribute to them. This might be the case when it comes to unprofessional and start-up translation agencies. However, professional…
Freelance translators are aware that the size of their income correlates to the amount of work they can get done. Not many translators are fortunate enough to generate an applaudable amount of money by translating 1000 words a day. Franklin Benjamin put forward a theory that backs up this mindset:…
Arabic is the official language of 25 countries that stretch from Morocco in the North of Africa until the United Arab Emirates in the Persian Gulf. There are three forms of Arabic: Modern Standard Arabic, Classical Arabic and Colloquial Arabic. Modern Standard Arabic is the direct descendant of Classical Arabic…
English has always been crowned as the international language of business, but its days as the world’s favorite language may be numbered. Unlucky for English, China is transcending globally and its economy is projected to overtake the United States’ in 2028. With the rise of China as an economic superpower,…
We have the internet to thank for connecting people around the globe, but it is also the number one catalyst for international business growth. The internet enables companies to reach their potential customers through their website and online activities. Although many companies choose to use English as their main language…
Last week we discussed a few reasons as to why learning Arabic can be a highly advantageous addition to your CV. Our article revolved around how learning Arabic can benefit you economically, professionally and even psychologically. This week we thought it is only fair to complement our previous work…
Many people make the mistake of learning a particular language simply because they like it or the culture associated with it. Tastes and preferences differ greatly from one person to another and personal motivations can be the main reason we gravitate towards a specific language. I am sure you have…
Don’t let the title fool you; Arabic can’t be made easy. But we can do our best to clear the air if you’re in a perplexed state of mind about the Arabic dialects you should learn. Or if you are searching for Arabic translation services, we can give a…